MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01332nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930115838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040715s2004 my a m 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
Hadiah |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200408060932 |
| Level of effort used to assign nonsubject heading access points |
bakar |
| Level of effort used to assign subject headings |
200407281116 |
| Level of effort used to assign classification |
trainer |
| Level of effort used to assign subject headings |
200407281115 |
| Level of effort used to assign classification |
trainer |
| Level of effort used to assign subject headings |
200407281114 |
| Level of effort used to assign classification |
trainer |
| y |
07-15-2004 |
| z |
norehan |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7N67 2004 tesis |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Norjaya Mohd. Yasin |
| 9 (RLIN) |
54702 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing and non-marketing mix factors and brand equity : |
| Remainder of title |
the case of Malaysian household electrical appliances / |
| Statement of responsibility, etc. |
by Norjaya bt. Mohd. Yasin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pulau Pinang : |
| Name of publisher, distributor, etc. |
Universiti Sains Malaysia, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 413 p. : |
| Other physical details |
ill. ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (Ph.D) - Universiti Sains Malaysia, 2004 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
References : p. 307-328 |
| 610 2# - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Sains Malaysia |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Dissertations, Academic |
| Geographic subdivision |
Malaysia |
| 9 (RLIN) |
62866 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Valuation |
| Geographic subdivision |
Malaysia |
| General subdivision |
Management |
| 9 (RLIN) |
63725 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intangible property |
| General subdivision |
Valuation |
| Geographic subdivision |
Malaysia |
| General subdivision |
Management |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13404507 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
TERHAD |
| Suppress in OPAC |
No |
| Call number prefix |
HD69.B7N67 2004 tesis |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003292212 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nmk /sbs |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Koleksi Arkib |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2004-02-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Thesis |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13404507 |
