Advertising media models for internet reach/frequency estimation / (Record no. 324004)

MARC details
000 -LEADER
fixed length control field 01261nam a2200325 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250914130857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030818s1998 xxua m 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability RM120.65
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200402092011
Level of effort used to assign nonsubject heading access points bakar
Level of effort used to assign subject headings 200402071117
Level of effort used to assign classification midah
Level of effort used to assign subject headings 200401160922
Level of effort used to assign classification din
Level of effort used to assign subject headings 200401081622
Level of effort used to assign classification din
y 08-18-2003
z mazarita
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF6146.I58H66 1998 tesis
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF6146
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hong, Jongpil
245 10 - TITLE STATEMENT
Title Advertising media models for internet reach/frequency estimation /
Statement of responsibility, etc. Jongpil Hong
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Austin :
Name of publisher, distributor, etc. The University of Texas,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent x, 963 p. :
Other physical details ill. ;
Dimensions 22 cm.
502 ## - DISSERTATION NOTE
Dissertation note Thesis (Ph.D.) - The University of Texas, 1998
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography : p. 952-962
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element University of Texas
General subdivision Dissertations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising
General subdivision Mathematical models
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Effective frequency
-- Mathematical models
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media plannning
General subdivision Mathematical models
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Dissertations, Academic
Geographic subdivision United States
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b13244929
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type TERHAD
Suppress in OPAC No
Call number prefix HF6146.I58H66 1998 tesis
914 ## - VTLS Number
VTLS Number vtls000338872
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields sbs
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Sains Sosial dan Kemanusiaan
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 2003-05-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Thesis
Language English
Country
-- 0
-- .b13244929
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG TESIS, KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 210.65 .i17291495 3 HF6146.I58H66 1998 tesis 00001327771 14/09/2025 1 14/09/2025 TERHAD

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