MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01049nam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914064039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1988 my 00 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9836203761 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209051301 |
| Level of effort used to assign nonsubject heading access points |
rusiah |
| Level of effort used to assign subject headings |
201209051300 |
| Level of effort used to assign classification |
rusiah |
| Level of effort used to assign subject headings |
200312021523 |
| Level of effort used to assign classification |
jamil |
| Level of effort used to assign subject headings |
200104091248 |
| Level of effort used to assign classification |
aliah |
| y |
08-18-1999 |
| z |
load |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-my--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.Z34 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zainal Abidin Mohd. Said. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pengurusan pemasaran / |
| Statement of responsibility, etc. |
Zainal Abidin Mohd. Said. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuala Lumpur : |
| Name of publisher, distributor, etc. |
Dewan Bahasa dan Pustaka, |
| Date of publication, distribution, etc. |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
396 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografi : p. 385-391. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Malaysia. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11723233 |
| b |
2020-12-01 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13 .Z34 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000178454 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
jj |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Pengurusan Perniagaan |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Koleksi Arkib |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
Malay |
| Country |
|
| -- |
0 |
| -- |
.b11723233 |
