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How television sees its audience : a look at the looking glass /

Berman, Ronald.

How television sees its audience : a look at the looking glass / Ronald Berman. - Newbury Park : SAGE Publications, 1987 - 117 p. ; 23 cm.

References : p. 110-112

ISBN: 0803925832 RM126.16

Subjects--Topical Terms:
Television audiences--United States.
Television programs--United States.

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How television sees its audience : a look at the looking glass /

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