Handbook of consumer motivations : the psychology of the world of objects /

Dichter, Ernest, 1907-

Handbook of consumer motivations : the psychology of the world of objects / drawings by Robert Glaisek - New York : McGraw-Hill, 1964 - xvi, 486 p. : ill. ; 21 cm.

Bibliography: p. 479-480.

63-023465


Motivation research (Marketing)

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