Handbook of consumer motivations : the psychology of the world of objects /
Dichter, Ernest, 1907-
Handbook of consumer motivations : the psychology of the world of objects / drawings by Robert Glaisek - New York : McGraw-Hill, 1964 - xvi, 486 p. : ill. ; 21 cm.
Bibliography: p. 479-480.
63-023465
Motivation research (Marketing)
Handbook of consumer motivations : the psychology of the world of objects / drawings by Robert Glaisek - New York : McGraw-Hill, 1964 - xvi, 486 p. : ill. ; 21 cm.
Bibliography: p. 479-480.
63-023465
Motivation research (Marketing)
