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Handbook of consumer behavior /

Handbook of consumer behavior / Thomas S. Robertson, Harold H. Kassarjian - Englewood Cliffs, N.J. : Prentice-Hall, 1991 - x, 614 p. : ill. ; 24 cm.

ISBN: 0133727491 RM257.45

LCCN: 90-040459

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

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