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Fundamentals of modern marketing /

Cundiff, Edward W.

Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni - 4th ed. - Englewood Cliffs, N. J : Prentice-Hall, 1985 - 482 p. : ill. ; 24 cm.

Includes bibliograpies and index

ISBN: 013341439601

Subjects--Topical Terms:
Marketing

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