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Fundamentals of modern marketing /

Cundiff, Edward W.

Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni - 3rd ed. - Englewood Cliffs, N.J : Prentice-Hall, 1980 - xiv, 462 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 0133413888

Subjects--Topical Terms:
Marketing

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