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Essentials of marketing high technology

Shanklin, William L.

Essentials of marketing high technology William L. Shanklin - Lexington Lexington Books 1987 - 353p. : ill. ; 23cm.

Rev. ed. of: Marketing high technology, c1984

Includes bibliographies and index

ISBN: 0669132128

LCCN: 86-45308

Subjects--Topical Terms:
High technology--Marketing
High technology industries

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