An empirical examination of product symbolism from an ethnic subcultural perspective
Nik Rahimah Nik Yacob
An empirical examination of product symbolism from an ethnic subcultural perspective [microform] / by Nik Rahimah Nik Yacob - Bangi : Universiti Kebangsaan Malaysia, 1992 - 1 film reel : positive ; 35 mm.
Thesis (Ph. D.) - University of Colorado, 1989
Consumers' preferences--Malaysia
Consumer behavior--Malaysia
Brand choice--Malaysia
An empirical examination of product symbolism from an ethnic subcultural perspective [microform] / by Nik Rahimah Nik Yacob - Bangi : Universiti Kebangsaan Malaysia, 1992 - 1 film reel : positive ; 35 mm.
Thesis (Ph. D.) - University of Colorado, 1989
Consumers' preferences--Malaysia
Consumer behavior--Malaysia
Brand choice--Malaysia