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Customer-oriented marketing strategy : theory and practice /

Dalgic, Tevfik.

Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri. - New York : Business Expert, 2013. - xii, 160 p. : ill. ; 23 cm. - Marketing Strategy Collection. .

Includes bibliographical references (p. [147]-156) and index.

ISBN: 9781606495209 (pbk.) RM134.63 1606495208 (pbk.)

Subjects--Topical Terms:
Marketing.
Consumer satisfaction.
Relationship marketing.
Customer relations.
Marketing--Management.

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