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Health care market strategy : from planning to action /

Hillestad, Steven G.

Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz. - 4th ed. - Burlington, Mass. : Jones & Bartlett Learning, 2013. - xviii, 358 p. : ill. ; 24 cm.

ISBN: 9780763789282 (pbk.) RM299.34

Subjects--Topical Terms:
Marketing of Health Services.

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Health care market strategy : from planning to action /

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