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Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Prandelli, Emanuela.

Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona. - Cheltenham, Glos, UK : Edward Elgar, 2008. - xii, 161 p. ; 24 cm.

Includes bibliographical references (p. 133-154) and index.

ISBN: 9781847203731 (hbk.) RM256.23 1847203736 (hbk.) 9781849800587 (pbk)

Subjects--Topical Terms:
New products.

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Collaborating with customers to innovate : conceiving and marketing products in the networking age /

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