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Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / by John E. Gamble, Arthur A. Thompson, Jr, Margaret A. Peteraf. - Eighth edition. - xliii, 430 pages : illustrations ; 25 cm.

Includes glossary and index.

ISBN: 9781266227110 RM140.00 (PTSL)

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

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Essentials of strategic management : the quest for competitive advantage /

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