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The economics of advertising

Schmalensee, Richard

The economics of advertising - Amsterdam North-Holland Publishing Company 1972 - xiii, 312 p. 23 cm. - Contributions to economic analysis ; 80 .

Bibliography: p. 291-301.

ISBN: 0720431808

LCCN: 70-183284

Subjects--Topical Terms:
Advertising

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The economics of advertising

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