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Marketing manipulation : a consumer`s survival manual /

Kamins, Michael A.,

Marketing manipulation : a consumer's survival manual / Michael Kamins (Claremont College, USA). - viii, 242 pages : illustrations ; 23 cm. - World Scientific-Now Publishers series in business 2251-3442 ; Volume 14 .

ISBN: 9789813234703 RM366.08

Subjects--Topical Terms:
Consumer behavior.
Marketing--Psychological aspects.

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Marketing manipulation : a consumer`s survival manual /

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