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Successful customer relationship management programs and technologies : issues and trends /

Successful customer relationship management programs and technologies : issues and trends / [edited by] Riyad Eid. - xx, 338 pages : illustrations ; 29 cm.

'Premier reference source'--Cover.

Includes bibliographical references (p. 286-324) and index.

'This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management'--

ISBN: 9781466602892

Subjects--Topical Terms:
Customer relations--Management--Data processing.
Customer relations--Management--Computer programs.

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Successful customer relationship management programs and technologies : issues and trends /

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