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Advertising writing /

Hafer, W. Keith

Advertising writing / W. Keith Hafer, Gordon E. White - St. Paul, Minn. : West Publishing, 1977 - xiv, 271 p. : ill. ; 29 cm.

Includes bibliographical references (p. 259-260) and index

ISBN: 0829901213

Subjects--Topical Terms:
Advertising copy

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