Advertising management /
Aaker, David A.
Advertising management / David A. Aaker, John G. Myers - 2nd. ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1982 - 560 p. : ill. ; 23 cm. - Prentice-Hall International series in management .
0130160067
81-113937
Advertising management
Advertising management / David A. Aaker, John G. Myers - 2nd. ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1982 - 560 p. : ill. ; 23 cm. - Prentice-Hall International series in management .
0130160067
81-113937
Advertising management