Advertising management /
Aaker, David A.
Advertising management / David A.Aaker, John G. Myers. - 3rd. ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - 564 p. : ill. ; 23 cm.
Includes index.
0130160237
Advertising--Management.
Advertising management / David A.Aaker, John G. Myers. - 3rd. ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - 564 p. : ill. ; 23 cm.
Includes index.
0130160237
Advertising--Management.