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Advertising in the marketplace /

Burke, John D., 1917-

Advertising in the marketplace / John D. Burke - 2nd. ed. - New York : Gregg Division, 1980 - 454 p. ; ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0070090351

LCCN: 72-010673

Subjects--Topical Terms:
Advertising

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