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Mixed method research design : an application in comsumer-brand relationship (CBR) /

Sreejesh, S.,

Mixed method research design : an application in comsumer-brand relationship (CBR) / S. Sreejesh, Sanjay Mohapatra. - xiii, 174 pages : illustrations ; 24 cm.

Includes bibliographical references (pages 165-172) and index.

ISBN: 9783319026862 RM399.91

Subjects--Topical Terms:
Management--Research.
Mixed methods research.
Marketing research.

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