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Blockbusters : the five keys to developing great new products /

Lynn, Gary S.

Blockbusters : the five keys to developing great new products / Gary S. Lynn and Richard R. Reilly. - New York : HarperBusiness, 2002. - xvi, 251 p. : ill. ; 24 cm.

Includes bibliographical references (p. [229]-235) and index.

ISBN: 9780060084745 0060084731 Hadiah

Subjects--Topical Terms:
New products.

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Blockbusters : the five keys to developing great new products /

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