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Marketing : an introduction /

Masterson, Rosalind.

Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London : SAGE, 2010. - xviii, 508 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) Hadiah 184920571X (pbk.)

Subjects--Topical Terms:
Marketing.

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