The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /

Alpert, Jed.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert. - New York : McGraw-Hill, 2012. - xv, 223 p. : ill., map ; 24 cm.

9780071788182 (alk. paper) RM92.57 0071788182 (alk. paper)


Electronic commerce.
Communication in marketing.

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