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Marketing public health : strategies to promote social change /

Resnick, Elissa A.

Marketing public health : strategies to promote social change / Elissa A. Resnick, Michael Siegel. - 3rd ed. - Burlington, M. A. : Jones & Bartlett Learning, 2013. - xvii, 382 p. ; 23 cm.

This book includes online access at www.jblearning.com, please refer library staff for the password.

ISBN: 9781449683856 RM317.86

Subjects--Topical Terms:
Public health.
Marketing of Health Services.
Social change.

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