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Media effects research : a basic overview /

Sparks, Glenn Grayson.

Media effects research : a basic overview / Glenn G. Sparks. - 4th ed. - Australia : Wadsworth Cengage Learning, c2013. - xxii, 314 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9781111344450 (pbk.) RM368.75

LCCN: 2011-936658

Subjects--Topical Terms:
Mass media--Social aspects.
Mass media--Research--Methodology.

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Media effects research : a basic overview /

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