Strategic management concepts and cases : a competitive advantage approach /

David, Fred R.

Strategic management concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed. - Upper Saddle River, N. J. : Pearson, 2013. - xxx, 271 p. : ill. ; 28 cm.

9780132664233 RM


Strategic planning.
Strategic planning--Case studies.

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