Branding television /
Johnson, Catherine.
Branding television / Catherine Johnson. - Abingdon, Oxon ; Routledge, c2012. - xvii, 197 p.; 25 cm. - Comedia .
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
9780415548427 (alk. paper) RM369.15 9780415548434 (pbk. )
Television broadcasting--United States.
Television broadcasting--United Kingdom.
Branding (Marketing)--United States.
Branding (Marketing)--United Kingdom.
Branding television / Catherine Johnson. - Abingdon, Oxon ; Routledge, c2012. - xvii, 197 p.; 25 cm. - Comedia .
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
9780415548427 (alk. paper) RM369.15 9780415548434 (pbk. )
Television broadcasting--United States.
Television broadcasting--United Kingdom.
Branding (Marketing)--United States.
Branding (Marketing)--United Kingdom.