Social marketing casebook /
French, Jeff.
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles, CA. : SAGE, 2011. - vi, 270 p. : ill, ; 25 cm.
Includes bibliographical references and index.
9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.) RM113.34 0857025449 (pbk.)
Social marketing--Case studies.
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles, CA. : SAGE, 2011. - vi, 270 p. : ill, ; 25 cm.
Includes bibliographical references and index.
9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.) RM113.34 0857025449 (pbk.)
Social marketing--Case studies.