International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo. - [EMEA ed.] - Hampshire : Cengage Learning EMEA, 2011. - xxvi, 592 p. : ill. ; 28 cm.
This work is adapted from International Marketing 8e by Czinkota and Ronkainen published by Cengage South-Western, a division of Cengage Learning, Inc. 2007.
Includes bibliographical references and index.
9781408009239 (pbk.) RM236.40
Export marketing.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo. - [EMEA ed.] - Hampshire : Cengage Learning EMEA, 2011. - xxvi, 592 p. : ill. ; 28 cm.
This work is adapted from International Marketing 8e by Czinkota and Ronkainen published by Cengage South-Western, a division of Cengage Learning, Inc. 2007.
Includes bibliographical references and index.
9781408009239 (pbk.) RM236.40
Export marketing.