Managing and growing a cultural heritage web presence : a strategic guide /
Ellis, Mike.
Managing and growing a cultural heritage web presence : a strategic guide / Managing & growing a cultural heritage web presence : a strategic guide. Mike Ellis. - London : Facet, 2011. - xix, 217 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice.
9781856047104 RM246.95 1856047105
Cultural property--Internet marketing.
Web site development.
Branding (Marketing)
Managing and growing a cultural heritage web presence : a strategic guide / Managing & growing a cultural heritage web presence : a strategic guide. Mike Ellis. - London : Facet, 2011. - xix, 217 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice.
9781856047104 RM246.95 1856047105
Cultural property--Internet marketing.
Web site development.
Branding (Marketing)