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Global consumer behavior /

Global consumer behavior / edited by Chantal Ammi. - London : ISTE, 2007. - xvi, 280 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781905209637 (hbk.) RM245.96 1905209630 (hbk.)

LCCN: 2007-003376

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumers--Social aspects.
Internet marketing.

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