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Customer-focused marketing actions for delivering greater internal and external customer satisfaction

Chaston, Ian

Customer-focused marketing actions for delivering greater internal and external customer satisfaction Ian Chaston - London McGraw-Hill 1993 - xi, 222 p. : ill. ; 23 cm. - Marketing for professionals series .

p. (218)-219

ISBN: 0077076982

LCCN: 92-026506

Subjects--Topical Terms:
Marketing--Management
Consumer satisfaction

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Customer-focused marketing actions for delivering greater internal and external customer satisfaction

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