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Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, 2013. - xxxviii 519 p.: ill ; 25 cm.

Includes index.

ISBN: 9780078029288 (pbk.) RM437.16 0078029287 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

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Essentials of strategic management : the quest for competitive advantage /

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