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Cultural imperialism through advertising : the case of advertising in Malaysia /

Darinah Ahmad

Cultural imperialism through advertising : the case of advertising in Malaysia / by Darinah Ahmad - Lincoln : University of Nebraska, 1995 - 277 p. : ill. ; 21 cm.

Thesis (Ph.D.) - University of Nebraska, 1995

Bibliography : p. 172-184

ISBN: RM116.84

Subjects--Topical Terms:
Advertising--Social aspects--Malaysia
International business enterprises--Malaysia

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Cultural imperialism through advertising : the case of advertising in Malaysia /

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