International marketing : an Asia-Pacific perspective /
Fletcher, Richard, 1940-
International marketing : an Asia-Pacific perspective / Richard Fletcher & Heather Crawford. - 5th ed. - renchs Forest NSW, Australia : Pearson Prentice Hall, 2011. - xxv, 654 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781442527720 RM355.00
Export marketing--Asia.
Export marketing--Pacific Area.
International business enterprises.
International marketing : an Asia-Pacific perspective / Richard Fletcher & Heather Crawford. - 5th ed. - renchs Forest NSW, Australia : Pearson Prentice Hall, 2011. - xxv, 654 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781442527720 RM355.00
Export marketing--Asia.
Export marketing--Pacific Area.
International business enterprises.