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Marketing for managers : a practical approach /

Pitt, Leyland F.

Marketing for managers : a practical approach / LF Pitt - 2nd ed. - Cape Town : Juta & Co, Ltd, 2002. - 335 p. : ill. ; 22 cm.

ISBN: 9780702159336 RM106.85

Subjects--Topical Terms:
Marketing--Management.
Marketing.

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Marketing for managers : a practical approach /

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