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Managing service firms : the power of managerial marketing /

Skalen, Per.

Managing service firms : the power of managerial marketing / Per Sk. - New York : Routledge, 2010. - xii, 185 p. : ill. ; 24 cm. - Routledge interpretive marketing research ; 11. . - Routledge interpretive marketing research series ; 11. .

Includes bibliographical references and index.

ISBN: 9780415473262 (hbk.) RM478.14 0415473268 (hbk.)

LCCN: 2009-040648

Subjects--Topical Terms:
Service industries.
Marketing--Management.

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