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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : Thames & Hudson, 2008. - 272 p. : ill. ; 25 cm.

Includes bibliographical references (p. 268) and index.

ISBN: 9780500514054 (hbk.) RM90.29 0500514054 (hbk.)

Subjects--Topical Terms:
Advertising.
Advertising campaigns.
Advertising copy.

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

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