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Retail marketing : a branding and innovation approach /

Miller, Dale.

Retail marketing : a branding and innovation approach / Dale Miller. - Prahran, Vic. : Tilde University Press, 2008. - viii, 302 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780734610584 (pbk.) RM152.45

Subjects--Topical Terms:
Retail trade.
Marketing.
Branding (Marketing)
Retail trade--Marketing.

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