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Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships /

Michaelson, Gerald A.

Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships / Strategies for selling. Gerald A. Michaelson with Steven M. Michaelson ; [translations from the Chinese by Pan Jiabin and Liu Ruxian]. - New York : McGraw-Hill, 2004. - x, 230 p. ; 23 cm.

Includes index.

ISBN: 0071427309 (pbk.) 9780071427302 (pbk.) RM33.42

Subjects--Personal Names:
Sunzi, 6th cent. B.C. Sunzi bing fa.

Subjects--Topical Terms:
Selling.

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Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships /

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