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Services marketing : texts & cases /

Nargunadkar, Rajendra.

Services marketing : texts & cases / Ragendra Nargandkar. - 3rd ed. - New Delhi : Tata McGraw Hill Education, 2010.

Includes bibligraphical references and index.

ISBN: 9780070682122 RM50.74

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing--Case Studies.--India
Customer services--Marketing.

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