Creating product strategies /
Rogers, Beth
Creating product strategies / Beth Rogers - London : International Thomson Business Press, 1996 - 154 p. : ill. ; 21 cm. - Marketing for managers .
Bibliography : p. 152-154
0415132568 RM51.45
Product management
Marketing--Management
Product life cycle
Creating product strategies / Beth Rogers - London : International Thomson Business Press, 1996 - 154 p. : ill. ; 21 cm. - Marketing for managers .
Bibliography : p. 152-154
0415132568 RM51.45
Product management
Marketing--Management
Product life cycle