The media economy /
Albarran, Alan B.
The media economy / Alan B. Albarran. - New York : Routledge, 2010. - xi, 202 p. : ill. ; 23 cm. - Media management and economics series .
Includes bibliographical references (p. 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
9780415990455 (hbk.) RM306.71 9780415990462 (hbk.)
Mass media--Economic aspects.
The media economy / Alan B. Albarran. - New York : Routledge, 2010. - xi, 202 p. : ill. ; 23 cm. - Media management and economics series .
Includes bibliographical references (p. 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
9780415990455 (hbk.) RM306.71 9780415990462 (hbk.)
Mass media--Economic aspects.