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Towards service excellence in higher education : a market-orientad approach /

Voon, Boo Ho

Towards service excellence in higher education : a market-orientad approach / Voon Boo Ho - Shah Alam, Selangor : University Publication Centre (UPENA), UiTM, 2009 - xxii, 180 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9789673051045 (pbk.) : RM39.00

Subjects--Topical Terms:
Universities and colleges--Marketing
Education, Higher--Marketing

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Towards service excellence in higher education : a market-orientad approach /

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