Consumer behavior : concepts and strategies /
Berkman, Harold W.
Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson - Encino, Calif. : Dickenson Pub., 1978 - 562 p. : ill. ; 25 cm.
Includes bibliographical references and index
0822101998
Consumers
Consumers--United States
Consumer behavior
Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson - Encino, Calif. : Dickenson Pub., 1978 - 562 p. : ill. ; 25 cm.
Includes bibliographical references and index
0822101998
Consumers
Consumers--United States
Consumer behavior
