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Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /

Mortensen, Dennis R., 1972-

Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights / Dennis R. Mortensen - Indianapolis, Indiana. : Wiley Technology Publishing, 2009 - xxii, 383 p. : ill. (some col.) ; 24 cm.

ISBN: 9780470424247 (pbk.) RM113.42 0470424249 (pbk.)

Subjects--Uniform Titles:
Yahoo! Web analytics

Subjects--Topical Terms:
Web usage mining--Computer programs
Internet users--Data processing--Statistics
Web sites--Data processing--Statisics
Consumer preferences--Data processing

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Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /

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