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Brilliant marketing : what the best marketers know, do, and say /

Hall, Richard, 1944-

Brilliant marketing : what the best marketers know, do, and say / Richard Hall - Harlow, England : Pearson/Prentice Hall, 2009 - xv, 331 p. : ill. ; 22 cm.

Includes index

ISBN: 9780273721239 (pbk.) : RM84.92

Subjects--Topical Terms:
Marketing
Success in business
Success--Psychological aspects

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Brilliant marketing : what the best marketers know, do, and say /

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