Normal view MARC view ISBD view

Cross-cultural marketing : theory, practice and relevance /

Burton, Dawn, 1961-

Cross-cultural marketing : theory, practice and relevance / Dawn Burton - Milton Park, Abingdon, Oxon : Routledge, 2009 - 319 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780415448925 (hbk.) 9780415448932 (pbk.)

Subjects--Topical Terms:
Marketing
Multiculturalism
Minority consumers

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Cross-cultural marketing : theory, practice and relevance /

Contact Us

Copyright ©The National University of Malaysia Library